Thomas Kinkade Serenity Cove painting

Thomas Kinkade Serenity Cove paintingThomas Kinkade San Francisco Lombard Street paintingThomas Kinkade NASCAR THUNDER painting
procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.
Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”. Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through. To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.
If ideas are the lifeblood of your work, you have to make time for concepting, and you